Caption Tip 1 Tip 2 Hashtags Purpose
Post 1 - Introduce Yourself
Let’s get to know each other!
In case we haven’t met before, I’m [your name and your job title].
As you can probably tell, I’m a big fan of [name of the health or wellness services you specialize in].
Make sure to follow along for [list the type of content you’ll be sharing on social media]. I’m so excited to have you join my tribe! Film a Reel sharing a few facts about yourself on Instagram. Repurpose this Reel for TikTok. #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness #WellnessJourney Behind the scenes
Post 2 - Morning Routine
Good morning fam!
I’m definitely a morning person, and love getting my day started early.
If you’re wondering how I get my day off to a healthy start, here’s a peek into my morning routine! Film a Reel sharing the key steps in your morning routine on Instagram. Repurpose this Reel for TikTok. #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness #WellnessJourney #MorningRoutine Behind the scenes
Post 3 - Recipe Tutorial
Looking for something delicious and nutritious to cook this week?
I can’t go past my [name of the recipe].
This quick and easy dish is one of my favorite because [explain what you love about this dish].
Ready to get cooking? Let’s do this!
[Share the ingredients and key method steps in the caption]. Create a Carousel sharing the key steps of the recipe on Instagram. Repurpose this Carousel into an Infographic for Pinterest. #HealthyRecipe #RecipeIdeas #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 4 - Mindset Tip
One of the biggest breakthrough moments in my wellness journey was this: learning to change my mindset.
Here’s how I did it: [share an actionable mindset tip with your audience and explain how it can help them reach their health and wellness goals]. Create a quote tile sharing your mindset tip on Instagram. Repurpose this quote tile for Facebook sizing. #MindsetTip #HealthMindset #GrowthMindset
#HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 5 - GRWM Workout Edition
The hardest part of working out? Getting started!
One of the things that have helped me create a sustainable workout routine has been planning my outfits out the night before.
Here’s one of my go-to looks at the moment: [tag the brands you’re wearing and where to find your outfit]. Film a Reel sharing your GRWM workout routine on Instagram. Repurpose this Reel for TikTok. #GRWM #WorkoutFit #Activewear #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Engage
Post 6 - Nutrition Tip
There is SO much conflicting advice out there about what we should and shouldn’t eat.
But rather than add more complexity, I want to share one simple tip that has made a profound impact on my health: [share a nutrition tip with your audience].
Here’s why it’s such a powerful tip: [explain the benefits of this tip]. Create a custom graphic sharing your nutrition tip on Instagram. Repurpose this graphic tile for Facebook sizing. #NutritionTip #HealthyEating #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 7 - Stretching Ideas
Ready to shake off those aches and pains?
Even just a few minutes of stretching each day can have a big impact on how your body feels!
Here are a few of my top stretches to add to your day: [give a step-by-step explainer of your favorite stretches]. Film a Reel showing your audience how to perform these stretches on Instagram. Repurpose this Reel for TikTok. #Stretching #StretchIdeas #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 8 - Daily Vlog
Come behind the scenes and see what I get up to on a daily basis!
While no two days are the same, here are a few things I do on a regular basis: [summarize what’s included in your vlog, focusing on the healthy habits you’ve created]. Film a Reel sharing your daily routine on Instagram. Repurpose this Reel for TikTok. #DailyVlog #DayInMyLife #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Behind the scenes
Post 9 - Health Product Spotlight
I have been obsessed with [product name] lately, and with good reason!
There are so many things I love about this product, including: [list the benefits of this healthy product and how it helps you improve your wellbeing]. Tag the product brand’s in your post on Instagram. Add a weblink to shop this product on your Facebook post. #ProductSpotlight #HealthyProduct #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Inspire
Post 10 - Inspiring Health-Related Quote
Life can get busy and it can be tough to keep our healthy routine on track.
But when obstacles, challenges or stress crops up, here is a quote I keep coming back to: [share an inspiring quote and explain why it resonates with you]. Create a custom graphic tile sharing this inspiring quotes on Instagram. Repurpose this quote tile for Facebook sizing. #InspiringQuote #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Inspire
Post 11 - Healthy Food Swaps
Craving something sweet or salty? I’ve got you covered!
To help you boost your cooking skills and ditch fast food once and for all, here are three of my fave healthy swaps for takeaway classics.
[Share the recipe for 3x healthy swap recipes]. Film a Reel sharing these recipes and healthy swaps on Instagram. Repurpose this Reel for TikTok. #HealthyRecipe #HealthyFoodSwaps #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 12 - At-Home Workout Ideas
No gym? No worries!
I love squeezing in micro workouts during my day.
Need some workout inspo? Here are a few of my favorite moves for the ultimate at-home workout. Film a Reel sharing your at-home workout tips. Repurpose this Reel for TikTok. #AtHomeWorkout #MiniWorkout #WorkoutIdeas #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 13 - Recipe Carousel
Get your meal prep sorted with seven days of dinners all sorted!
I’ve pulled together a stack of my favorite weeknight dinner recipes to keep you nourished and on track this week with your health goals!
[Share the recipe details of your recipe collection OR add a CTA to read more on your blog]. Create a Carousel sharing this weekly recipe plan on Instagram. Repurpose this carousel as an Infographic for Pinterest. #MealPlan #MenuPlanner #RecipeIdeas #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Engage
Post 14 - Rest Day Routine
PSA: rest is just as important as moving your body!
Your muscles need time to restore and recover after a hard workout.
So, here are my favorite ways to enjoy an active recovery rest day!
[Share a few tips for how to spend a rest day]. Film a Reel sharing your rest day routine on Instagram. Repurpose your Reel for TikTok. #RestDay #RestDayRoutine #RecoveryIdeas #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Inspire
Post 15 - Workout Technique Tip
One of my favorite ways to move my body is [name of exercise or workout style you’re talking about].
But getting your technique right can be tough!
So here are my top technique tips for this move: [share a few easy tips to help your audience improve their technique]. Film a Reel sharing do’s and don’ts to help your audience improve their technique on Instagram. Repurpose your Reel for TikTok. #WorkoutTechnique #WorkoutTips #WorkoutForm #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 16 - Meditation Routine
Life can get so busy. That’s why I’m so passionate about sharing the benefits of meditation!
Meditation practice teaches us to be present and manage stress in effective ways.
Here are a few ways I make mediation a part of my daily routine: [share your meditation tips]. Create a graphic that shares a few benefits of mediation on Instagram. Repurpose this graphic into an Infographic for Pinterest. #Meditation #MeditationPractice #MeditationTips #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Inspire
Post 17 - Booze-Free Cocktail Recipe
I love mixing delicious drinks when I’m hosting dinner parties.
The best bit? My favorite cocktail recipes don’t include booze!
Here’s my current favorite non-alcoholic drink recipe - try it this weekend and let me know what you think! Film a Reel sharing the ingredients and method for making this mocktail on Instagram. Repurpose this Reel for TikTok. #Mocktail #MocktailRecipe #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 18 - Grocery Shopping BTS
Come with me as I grab my groceries for the week!
While I always like to spice up my meals, most weeks includes a few key staples: [list out your go-to grocery items and why you love these ingredients or items]. Film a Reel sharing your grocery routine on Instagram. Repurpose this Reel for TikTok. #Groceries #GroceryShopping #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Engage
Post 19 - Health App Recommendations
Hands up if you love tracking your health?
I love using tech to help me track my progress and streamline my wellness routine.
So, here are a few of my favorite health apps: [list a few health apps you love and why]. Create a Carousel sharing your favorite health apps on Instagram. Repurpose this Reel into an Infographic for Pinterest. #HealthApps #WellnessApps #BestHealthApps #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Engage
Post 20 - Journaling Prompts
If I’m ever feeling overwhelmed or stressed, I grab my notebook and write it out!
Journaling is such a powerful tool for gaining perspective and clearing your thoughts.
So, here are a few prompts to help kick start your journaling routine: [share a few journalling prompts or questions]. Film a Reel sharing your journaling routine on Instagram. Repurpose this Reel for TikTok. #Journaling #JournalingRoutine#HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Inspire
Post 21 - Smoothie Recipe
Smoothies are one of my favorite brekkie dishes or snacks.
You can pack so much nutritious fruits and veggies into each glass to boost your vitamin intake.
This is my go-to smoothie recipe at the moment: [share the ingredients and method of your healthy smoothie recipe]. Film a Reel sharing your smoothie recipe on Instagram. Repurpose this Reel for TikTok. #Smoothie #HealthySmoothie #SmoothieRecipe #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 22 - Caffeine-Free Drink Recommendations
Trying to reduce your caffeine intake?
There are plenty of delicious drinks you can consider instead?
Next time you’re at your local cafe, why not order a [list a few caffeine-free drink options]. Share a picture of your drink order at a cafe on Instagram. Repurpose this image for Facebook sizing. #CaffeineFreeDrinks #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 23 - Motivational Quote
Need a dose of motivation?
Whether you’re struggling to get motivated for a workout or are tempted to ditch your healthy meal plan, here’s a quote I always come back to when I need a dose of inspiration: [share a motivational quote and why it resonates with you]. Film a Reel sharing your healthy routine on Instagram. Repurpose this Reel for TikTok. #MotivationalQuote #QuoteOfTheDay #QuotesToLiveBy #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Inspire
Post 24 - Talk About Your Health Journey
My health journey has taken plenty of twists and turns over the past few years.
I’ve learnt a lot about what does and doesn’t work for me, as well as the most sustainable way to feel my best.
Here’s a quick snapshot of my health journey to date: [summarize your health journey and what has helped you develop and sustain a healthy lifestyle]. Film a Reel sharing your health journey on Instagram. Repurpose this Reel for TikTok. #HealthJourney #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Behind the scenes
Post 25 - Shoutout Your Fave Health Coaches
Looking to add some inspiring content to your feed?
I love following a range of holistic health coaches to gain inspiration and motivation on a daily basis.
Here are some of my fave health coaches to follow: [tag a few health coaches and explain why you love their content]. Create a Carousel shouting out your favorite health coaches. Repurpose this Carousel into a photo album for Facebook. #HealthCoaches #WellnessCoaches #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Engage
Post 26 - Share A Freebie
I’ve got a gift just for you!
To help you live your best, brightest life, I’ve curated this free resource to help you [explain what problems your free resource solves].
Get ready to [explain the benefits of your resource].
What are you waiting for? [Add a CTA to sign up and download your freebie]. Use a Link sticker on Instagram Stories to boost downloads. Add a link to this resource to your Facebook caption. #Freebie #FreeResource #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Engage
Post 27 - Activewear Haul
I love refreshing my activewear wardrobe to help me feel inspired during my workouts.
Here are some of my favorite new purchases from [tag the brands included in your haul]. Film a Reel sharing your activewear haul on Instagram. Repurpose your Reel for TikTok. #Activewear #ActivewearHaul #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Inspire
Post 28 - Try A New Type of Exercise
A change is as good as a holiday, right!
Today I’m putting my body through its paces by trying out [name of exercise type].
I can’t wait to see how my body responds to this new workout style! Film a Reel sharing your experience trying a new workout style on Instagram. Repurpose this Reel for TikTok. #Workout #Exercise #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 29 - Easy Dinner Recipes
Short on time? Skip ordering in and whip up this quick and easy dinner dish: [name of recipe].
This is my go-to recipe when I need to make dinner in a pinch.
Here’s what you need to know: [share the ingredients and method for this recipe]. Create a Carousel sharing this Recipe on Instagram. Repurpose this Carousel into an Infographic for Pinterest. #HealthyRecipe #EasyDinnerRecipe #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Educate
Post 30 - Health Goals For The Month Ahead
And that’s a wrap for [month]!
I’m so excited for the new month ahead and have plenty of health and wellness goals on my radar.
Here’s what I’ll be focusing on for the month ahead: [share a list of goals you’ve set related to your health and wellness routine]. Film a Reel sharing your goal-setting process on Instagram. Repurpose your Reel for TikTok. #GoalSetting #GoalSetter #NewMonthNewGoals #HealthyLifestyle #SelfCare #HealthMotivation #HolisticLifestyle #HealthAndWellness Inspire